4. Who would be the audience for your media product?

We wish to target quite a niche audience, as our film is independent and is more likely to appeal to niche audiences than the mass audience that studio films appeal to.

Our Core Target Audience:

• 16 to 24 year old, UK, males and females, no specific ethnicity (see prezi for more details)

Our Secondary Audience:

• UK families, with children aged 12+ (see  prezi for more details)

A table by the UK Film Council showing that the 15 to 24 year old market accounts for 29% of film audiences in the UK, proving that our audience are the most prolific cinema-going age group, and that our film will have a wide potential reach when in cinemas.

Who our audience isn't:

• 16 to 24 year old males and females who enjoy blockbuster, sci-fi and action films with loads of special effects
• UK families who have children who enjoy the special effects films, and dislike films that lack this
• Non-UK residents: although we would like this to appeal internationally, we do not specifically wish to target the international audience.