3. What kind of media institution might distribute your media product and why?

Our film is an independent low-budget film, so we decided that to fund our project, we would have to use a studio branch like Fox Searchlight, or search for independent funding, as not many institutions would be interested in funding or distributing our film due to it being the first feature film of our production company.

The Production Company:

Funding:
We decided to use Fox Searchlight Pictures as they have funded several similar films, such as Ruby Sparks and Ruby Sparks.

Distribution:
We initially thought of either having 20th Century Fox Home Entertainment or The Works distribute our film.

We chose to have The Works distribute our film because:

• Extensive background with the distribution of independent UK films, such as 'The Knot'
• More realistic that they would want to distribute our film as they are experienced in distributing indie films around the UK, i.e. Kill Your Darlings

Marketing Strategy: How would The Works reach our target audience?

Due to our very small budget, the marketing strategy would consist mainly of below the line marketing, if not entirely. For example, we would use social networks like Facebook, Twitter, and perhaps Instagram to promote our film, by posting teaser trailers, BTS and cast interviews on YouTube and linking them to our social networking pages. This would appeal to the target audience as it:

• Is very interactive
• Allows them to become involved in the production of the film
• Keeps them up to date with information about the film i.e. release dates
• Is available anywhere due to smartphones and tablets having internet connection

As with Adam, it is possible that Fox Searchlight Pictures would host our trailer on their Youtube page, which would extend our reach massively due to their extremely large audience

Perks of Being A Wallflower Facebook page: Interactive content, audience can leave their own comments, creating a community for the audience

Release Plan:

We decided that our film would have a limited UK theatrical release, most likely in independent cinemas, but possibly in chains like Cineworld, Vue, or Odeon in order to increase our potential reach. There is a possibility for international release, but because of the suburban UK setting rather than inner city, it may not appeal internationally. 

The film would first have an exclusive London release in the Cineworld chain, as having these nationwide would be too expensive, but we would release it in independent screens throughout the UK, still focusing on London as it is the setting of our film and will therefore the audience will relate to it more, for example:

• The Phoenix cinema in East Finchley
• The Everyman in Belsize Park
  The Lexi cinema in Kensal Rise
• The Hyde Park Picture House in Leeds

It would be in these cinemas for a week, unless demand is higher than expected in some areas, in which case we might be able to extend the showing period. After this, we would partially sell the rights of our film to LoveFilm and Netflix, so that we still retain some income from these platforms, and because they are two trusted streaming companies, so our film would have a large potential audience after it's cinema release.