SECONDARY TARGET AUDIENCE: family audiences (mostly 12+) (UK) (no specific ethnicity)
The target audience would typically enjoy rom-com/drama films, e.g.
The Perks of Being A Wallflower
It's Kind of A Funny Story
Adam
50/50
They enjoy these films because:
- relatable representations of characters their age (although the characters from Adam and 50/50 are older)
- light-hearted takes on serious issues, e.g. cancer, mental illness - films focusing on things that might be important to them without being too depressing
We chose to target this audience because:
- actors available (they would want to see characters their age)
- we are this audience, so they are easier to target because we know what they do, what they like, etc.
- most prolific cinema-goers - our film would have a greater chance of success
Our film will be a tailored to a UK audience: British actors and settings e.g. Southbank
No comments:
Post a Comment