3. What kind of media institution might distribute your media product and why?

Since our film is a British independent production, it is unlikely that it would be distributed by a major institution such as Universal or Warner Bros. It would be more likely to be distributed by a smaller British institution aimed at distributing independent films.

I found that independent films distributed by The Works usually had a limited theatrical release. 

International release for 2 Days in Paris

Our release plan would probably be similar:

Since The Works has a small budget our film would have to rely heavily on below-the-line marketing such as social media, as demonstrated by other films they have distributed, e.g. Kill Your Darlings:

They used mostly social media to raise awareness for the film
(this is the Facebook page)

This would be especially effective when targeting our audience of 16-24 year olds, because they use a lot of social media and it is accessible to them.

There might be some opportunities for above-the-line marketing such as posters but these would likely be limited, e.g. in train stations and in cinemas themselves but not, for example, on buses.